Audience
A Schema.org Type- Canonical URL: https://schema.org/Audience
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Intended audience for an item, i.e. the group for whom the item was created.
| Property | Expected Type | Description |
|---|---|---|
| Properties from Audience | ||
audienceType |
Text | The target group associated with a given audience (e.g. veterans, car owners, musicians, etc.). |
geographicArea |
AdministrativeArea | The geographic area associated with the audience. |
| Properties from Thing | ||
additionalType |
URL | An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally. |
alternateName |
Text | An alias for the item. |
description |
Text | A description of the item. |
disambiguatingDescription |
Text | A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation. |
identifier |
PropertyValue or Text or URL |
The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details. |
image |
ImageObject or URL |
An image of the item. This can be a URL or a fully described ImageObject. |
mainEntityOfPage |
CreativeWork or URL |
Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity |
name |
Text | The name of the item. |
potentialAction |
Action | Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role. |
sameAs |
URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website. |
subjectOf |
CreativeWork or Event |
A CreativeWork or Event about this Thing.
Inverse property: about |
url |
URL | URL of the item. |
Instances of
Audience may appear as a value for the following properties
| Property | On Types | Description |
|---|---|---|
| audience |
CreativeWork or Event or LodgingBusiness or PlayAction or Product or Service |
An intended audience, i.e. a group for whom something was created. |
| grantee | DigitalDocumentPermission | The person, organization, contact point, or audience that has been granted this permission. |
| permitAudience | Permit | The target audience for this permit. |
| recipient |
AuthorizeAction or CommunicateAction or DonateAction or GiveAction or Message or PayAction or ReturnAction or SendAction or TipAction |
A sub property of participant. The participant who is at the receiving end of the action. |
| sender |
Message or ReceiveAction |
A sub property of participant. The participant who is at the sending end of the action. |
| serviceAudience | Service | The audience eligible for this service. |
| toRecipient | Message | A sub property of recipient. The recipient who was directly sent the message. |
| touristType |
TouristAttraction or TouristDestination or TouristTrip |
Attraction suitable for type(s) of tourist. eg. Children, visitors from a particular country, etc. |
More specific Types
Examples
Example 1
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Example notes or example HTML without markup.
Government benefits coverage for SpecialAnnouncement pertaining to the covid-19 situation.
Example encoded as Microdata embedded in HTML.
<!-- JSON-LD example only -->
Example encoded as RDFa embedded in HTML.
<!-- JSON-LD example only -->
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "SpecialAnnouncement",
"name": "New Paycheck Protection Program for small business",
"text": "Example Administration announces a new loan that helps small businesses keep their workforce employed during the Coronavirus (COVID-19) crisis.",
"datePosted": "2020-03-30T08:00",
"expires": "2020-04-24T23:59",
"category": "https://www.wikidata.org/wiki/Q81068910",
"spatialCoverage":
{
"type": "Country",
"name": "US"
},
"governmentBenefitsInfo": {
"@type": "GovernmentService",
"name": "Paycheck Protection Program",
"url": "https://www.sba.gov/funding-programs/loans/coronavirus-relief-options/paycheck-protection-program-ppp",
"provider": {
"@type": "GovernmentOrganization",
"name": "US Small Business Administration"
},
"serviceType": "https://schema.org/BusinessSupport",
"audience": {
"@type": "Audience",
"name": "Small businesses"
}
}
}
</script>
Structured representation of the JSON-LD example.