IANA site</a> and <a href=https://schema.org/"https://developer.mozilla.org/en-US/docs/Web/HTTP/Basics_of_HTTP/MIME_types">MDN reference</a>) e.g. application/zip for a SoftwareApplication binary, audio/mpeg for .mp3 etc.).<br/><br/> In cases where a <a class="localLink" href=https://schema.org/"/CreativeWork">CreativeWork has several media type representations, <a class="localLink" href=https://schema.org/"/encoding">encoding can be used to indicate each <a class="localLink" href=https://schema.org/"/MediaObject">MediaObject alongside particular <a class="localLink" href=https://schema.org/"/encodingFormat">encodingFormat information.<br/><br/> Unregistered or niche encoding and file formats can be indicated instead via the most appropriate URL, e.g. defining Web page or a Wikipedia/Wikidata entry." />
Note: you are viewing the development version of Schema.org. See How we work for more details.

encodingFormat

A Schema.org Property
Thing > Property :: encodingFormat
Media type typically expressed using a MIME format (see IANA site and MDN reference) e.g. application/zip for a SoftwareApplication binary, audio/mpeg for .mp3 etc.).

In cases where a CreativeWork has several media type representations, encoding can be used to indicate each MediaObject alongside particular encodingFormat information.

Unregistered or niche encoding and file formats can be indicated instead via the most appropriate URL, e.g. defining Web page or a Wikipedia/Wikidata entry.
Values expected to be one of these types
Text
URL
Used on these types
CreativeWork
MediaObject
Supersedes
fileFormat
Examples

Example 1
Copied
No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
<b>12oclock_girona.mp3</b>
Total Time: 0m:15s - Recorded on a terrace of Girona a sunday morning
composed by Roger

 <script type="text/javascript">
var fo = new FlashObject("http://google.com/flash/preview-player.swf", "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url", "http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>
Example encoded as Microdata embedded in HTML.
<div itemscope itemtype="https://schema.org/AudioObject">
  <span itemprop="name"><b>12oclock_girona.mp3</b></span>

<script type="text/javascript">
  var fo = new FlashObject("http://google.com/flash/preview-player.swf",
  "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url","http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>

<meta itemprop="encodingFormat" content="audio/mpeg" />
 <meta itemprop="contentUrl" content="http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3" />

<span class="description">
      <meta itemprop="duration" content="T0M15S" />
      <span itemprop="description">Recorded on a terrace of Girona a sunday morning</span>
</span>
</div>
Example encoded as RDFa embedded in HTML.
<div vocab="https://schema.org/" typeof="AudioObject">
  <span property="name"><b>12oclock_girona.mp3</b></span>

<script type="text/javascript">
  var fo = new FlashObject("http://google.com/flash/preview-player.swf",
  "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url","http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>

<meta property="encodingFormat" content="audio/mpeg" />
 <meta property="contentUrl" content="http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3" />

<span class="description">
      <meta property="duration" content="T0M15S" />
      <span property="description">Recorded on a terrace of Girona a sunday morning</span>
</span>
</div>
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AudioObject",
  "contentUrl": "http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3",
  "description": "Recorded on a terrace of Girona a sunday morning",
  "duration": "T0M15S",
  "encodingFormat": "audio/mpeg",
  "name": "12oclock_girona.mp3"
}
</script>
Structured representation of the JSON-LD example.
Example 2
Copied
No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
<img src="png"
  alt="standards. toothbrushes. don't ask" longdesc="927desc.html">
Example encoded as Microdata embedded in HTML.
<figure itemscope itemtype="https://schema.org/CreativeWork">
 <meta itemprop="accessibilityFeature" content="textAlternative">
 <meta itemprop="accessibilityFeature" content="longDescription">
 <meta itemprop="accessibilityHazard" content="noFlashingHazard">
 <meta itemprop="accessibilityHazard" content="noMotionSimulationHazard">
 <meta itemprop="encodingFormat" content="image/png">
<img src="png"
  alt="standards. toothbrushes. don't ask" longdesc="927desc.html">
</figure>
Example encoded as RDFa embedded in HTML.
<figure vocab="https://schema.org/" typeof="CreativeWork">
 <meta property="accessibilityFeature" content="textAlternative">
 <meta property="accessibilityFeature" content="longDescription">
 <meta property="accessibilityHazard" content="noFlashingHazard">
 <meta property="accessibilityHazard" content="noMotionSimulationHazard">
 <meta property="encodingFormat" content="image/png">
<img src="png"
  alt="standards. toothbrushes. don't ask" longdesc="927desc.html">
</figure>
Example encoded as JSON-LD in a HTML script tag.
No Json example available
Structured representation of the JSON-LD example.
Example 3
Copied
No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
[A basic presentation in HTML]
Example encoded as Microdata embedded in HTML.
<main itemscope itemtype="https://schema.org/CreativeWork">
   <meta itemprop="accessibilityHazard" content="FlashingHazard"/>
   <meta itemprop="accessibilityHazard" content="noMotionSimulationHazard"/>
   <meta itemprop="accessibilityHazard" content="noSoundHazard"/>
   <meta itemprop="accessibilityFeature" content="longDescription"/>
   <meta itemprop="accessibilityFeature" content="alternativeText"/>
   <meta itemprop="encodingFormat" content="text/html"/>
   <meta itemprop="encodingFormat" content="image/png"/>
   <meta itemprop="encodingFormat" content="text/css"/>
   <meta itemprop="encodingFormat" content="text/javascript"/>
   <meta itemprop="accessibilityAPI" content="ARIA"/>
   <meta itemprop="accessibilityAPI" content="UIA"/>
   <meta itemprop="accessibilityControl" content="fullKeyboardControl"/>
   <meta itemprop="accessibilityControl" content="fullKeyboardControl"/>
   <meta itemprop="accessibilityControl" content="fullKeyboardControl"/>
   <meta itemprop="accessibilityControl" content="fullMouseControl"/>
 <!--...slide content...-->
</main>
Example encoded as RDFa embedded in HTML.
<div vocab="https://schema.org/" typeof="CreativeWork">
   <meta property="accessibilityHazard" content="FlashingHazard"/>
   <meta property="accessibilityHazard" content="noMotionSimulationHazard"/>
   <meta property="accessibilityHazard" content="noSoundHazard"/>
   <meta property="accessibilityFeature" content="longDescription"/>
   <meta property="accessibilityFeature" content="alternativeText"/>
   <meta property="encodingFormat" content="text/html"/>
   <meta property="encodingFormat" content="image/png"/>
   <meta property="encodingFormat" content="text/css"/>
   <meta property="encodingFormat" content="text/javascript"/>
   <meta property="accessibilityAPI" content="ARIA"/>
   <meta property="accessibilityAPI" content="UIA"/>
   <meta property="accessibilityControl" content="fullKeyboardControl"/>
   <meta property="accessibilityControl" content="fullKeyboardControl"/>
   <meta property="accessibilityControl" content="fullKeyboardControl"/>
   <meta property="accessibilityControl" content="fullMouseControl"/>
 <!--...slide content...-->
</div>
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json"> {
 "@context" :  "https://schema.org/" ,
 "@type" : "CreativeWork" ,
 "accessibilityHazard" :  [
        "FlashingHazard" , "noSoundHazard" ,
        "noMotionSimulationHazard" ] ,

 "accessibilityFeature" : [
        "alternativeText" , "longDescription" ] ,

 "encodingFormat" : [
        "text/html" , "image/png" ,
        "text/javascript" , "text/css" ] ,

 "accessibilityAPI" : [
        "ARIA" , "UIA" ],
 "accessibilityControl" : [
        "fullKeyboardControl" , "fullTouchControl" ,
        "fullVoiceControl" , "fullMouseControl" ]
} </script>
Structured representation of the JSON-LD example.
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